Evidence library
Projects
The substantial pieces of work that prove what you can do.
TC
Growthsafe
Trial Conversion Optimisation
Mapped the end-to-end trial journey, identified activation friction and improved onboarding, education and lifecycle messaging.
GrowthData-informed productOnboardingCommercial acumen
+150%Primary outcome95% evidence strength
PP
Product strategyreview
Partner Portal Transformation
Created direction for an unloved partner ecosystem by establishing the as-is, discovery base, roadmap and prioritised backlog.
StrategyDiscoveryChannelStakeholder management
0 → 1Primary outcome91% evidence strength
S&
Monetisationreview
Subscription & Pricing Transition
Helped evolve a perpetual licensing business toward recurring revenue while accounting for OEM, offline and channel realities.
Pricing & packagingCommercial strategyBusiness modelsChange leadership
2× increasesPrimary outcome88% evidence strength