3Flagship projects
Tuesday, 25 August
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37Evidence connections
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Evidence profile
Established strengths
Product strategy
94
Commercial acumen
89
Pricing & packaging
88
Data-informed product
84
Product operations
81
Scores combine depth, ownership, recency and evidence quality—not keyword counts.
Flagship evidence
Projects taking shape
GrowthSafe
Trial Conversion Optimisation
Mapped the end-to-end trial journey, identified activation friction and improved onboarding, education and lifecycle messaging.
+150%Trial conversion increased from approximately 2% to 5%, representing roughly £300k annual impact.
DMAICAARRRHEART
Product strategyReview
Partner Portal Transformation
Created direction for an unloved partner ecosystem by establishing the as-is, discovery base, roadmap and prioritised backlog.
0 → 1Established the first coherent portal vision, evidence base, roadmap and operating backlog.
CIRCLESSIPOCAssumption mapping
MonetisationReview
Subscription & Pricing Transition
Helped evolve a perpetual licensing business toward recurring revenue while accounting for OEM, offline and channel realities.
2× increasesSupported two price increases in 18 months without observed negative demand impact and simplified licensing operations.
Playing to WinFencing & ladderingBowtie