Case evidence
What happened
Context and problem
Mapped the end-to-end trial journey, identified activation friction and improved onboarding, education and lifecycle messaging.
Your contribution
Owned or shaped discovery, prioritisation and cross-functional alignment. Connected customer evidence, commercial constraints and technical realities into an executable direction.
Outcome
+150%
Trial conversion increased from approximately 2% to 5%, representing roughly £300k annual impact.
What this demonstrates
GrowthData-informed productOnboardingCommercial acumen