Case evidence
What happened
Context and problem
Helped evolve a perpetual licensing business toward recurring revenue while accounting for OEM, offline and channel realities.
Your contribution
Owned or shaped discovery, prioritisation and cross-functional alignment. Connected customer evidence, commercial constraints and technical realities into an executable direction.
Outcome
2× increases
Supported two price increases in 18 months without observed negative demand impact and simplified licensing operations.
What this demonstrates
Pricing & packagingCommercial strategyBusiness modelsChange leadership